Richard Lucas Chevrolet is New Jersey’s favorite Chevy truck dealership and your headquarters for the biggest inventory of new Chevys, used vehicles, and pre-owned vehicles in the Avenel area. Our team of highly trained truck experts is standing by to help you select the Chevy pickup that fits your needs, whether you’re looking for a work truck or a luxury family coach for weekend road trips and boat-hauling capability.

Known for its durability and rugged capability, the Silverado lineup continues to offer buyers a worry-free truck ownership experience. Reliability is just the start of the story–these trucks can also be equipped with high-end luxury features, like plush leather seating and all the latest infotainment technology. In fact, there are several different engines available across the lineup and multiple trims, so finding a Silverado in your price range is easy. Whether you opt for the luxurious High Country or a basic entry Work Truck, you’ll have your choice of cab styles– regular cab, double cab, or crew cab–and bed lengths, so customizing the correct size and passenger volume is easy. You can also decide between two-wheel drive and four-wheel drive. The combinations are endless.

Chevy for towing

A Look at the History of Chevy Trucks

Chevy trucks have a long history of durability, reliability, and capability, from the early C/K days to the present Silverado lineup. In fact, the Chevy pickup truck story starts even earlier: nearly 100 years ago, to be exact. In 1918, Chevy introduced its first ever pickup truck, the One-Ton. With an MSRP of around $1,325, the One-Tone offered 36 horsepower via a 4-cylinder 224 cubic-inch engine and a choice of two body styles: the Chassis and the Express.

The first real bed-style pickup entered the scene in 1938. This half-ton, 118.375-inch long beauty offered whitewall tires and a 75.75-inch truck bed. With a straight-six engine that delivered 78 horsepower and 170 lb-ft of torque, this stylish Chevy pickup could have been yours for just $592. In 1947, the 3100 Series joined the lineup. With seating for three, an in-dash radio, and rounded fenders, the 3100 Series incorporated design lines that are recognizable even in today’s Silverado lineup.

By 1967, Chevy began focusing on larger full-size pickup body styles. The late 60s ushered in the very first C/K Series, with a power boost to 153 horsepower and 255-lb-ft of torque via a 292 cubic-inch inline-six. An optional big-block V8 joined the lineup for buyers seeking additional power. Design cues followed a simpler and boxier exterior aesthetic, and the cabin remained utilitarian. In 1973, Chevy introduced the first ever one-ton “Dually” with four rear tires.

For the 1999 model year, Chevy dropped the C/K name and transformed its full-size lineup into an all-new, first- generation Silverado. Since then, the Silverado has undergone three more major redesigns and is currently in its fourth generation. In addition to its full-size pickup truck lineup, Chevy has also offered a mid-size option since the early 1970s; the first model, the LUV, stayed in the lineup from 1972 until 2005. The LUV was overlapped by the S10, which Chevy produced from 1982 until 2004. Currently, the Colorado is Chevy’s mid-size pickup option.

Chevy's 2021 Lineup

The 2021 Chevy pickup lineup is a robust range of body sizes, powertrains, and capabilities. Designed to offer an option for every buyer–from city dwellers to job site foreman–the range of choices spans from the mid-$20,000 Colorado to a fully-loaded Silverado 1500 High Country 4x4 that creeps into the $70,000 range, and everything in- between. Heavy-duty truck buyers will appreciate the 36,000 pounds of trailering capability and 7,442 pounds of payload hauling available on the one-ton 3500HD.

The mid-size 2021 Colorado is big on capability, too, offering a max towing capability of 7,700 pounds and a max payload of 1,550 pounds. It’s also surprisingly fuel efficient, thanks to a 2.8-liter turbo-diesel engine that offers 20 RICHARD LUCAS CHEVROLET MPG in the city and 30 MPG on the highway. The Colorado is available in multiple trims, including the entry WT, the LT, the off-roading Z71, and the high-end trail-ready ZR2. Three available engines - a 2.5-liter 4-cylinder, a 3.6-liter DOHC V6, and a powerful Duramax 2.8-liter Turbo Diesel–give buyers the freedom to dial in the power they need.

The 2021 Silverado full-size lineup is all-new and completely redesigned. In its fourth generation, the Silverado delivers big on capability, with a max towing capability of 13,300 pounds and a whopping six different engines to pick from, offering up to 460 lb-ft of torque. All-new trailer towing technology converts your smartphone into a control hub, making hitching and towing easier, safer, and more precise. Choose from three cab styles, depending on trim: a two-door regular cab, a double cab, or a crew cab with four full-size doors.

Skip Those Other Lackluster Dealers and Visit Us

If your plans include a new pickup truck, we invite you to visit Richard Lucas Chevrolet. Our team of truck experts can guide you through the expansive lineup of mid-size and full-size Chevy trucks to help you find the exact model for your needs and budget. We offer a huge selection of new and pre-owned trucks, so you’re sure to find the one you want right here on our lot.

When you buy from Richard Lucas Chevrolet, you’re guaranteed to get a competitive price without any of the hassles or stress commonly associated with buying a vehicle. We don’t believe in pressure or hidden fees; our goal is to make you feel comfortable throughout your experience, which means total price transparency, a relaxed and casual atmosphere, and a friendly team of experts to provide all the assistance you need.

Once you’ve found the right truck for you, our finance professionals will go to work sourcing the most competitive finance or lease program to keep your payments low. Thanks to our sales volume, we have access to the best rates around. Worried about your credit score? Don’t be! We know that every buyer is different, so a one-size-fits-all approach doesn’t work. Our finance team will work with your specific credit situation, down payment amount, and monthly budget.

We invite you to service and maintain your new vehicle at our state-of-the-art service facility. Our factory-trained, certified technicians can perform everything from simple oil changes to comprehensive repairs. At Richard Lucas Chevrolet, we offer free multi-point inspections for life. We also offer convenient online appointment scheduling, free loaner cars, and a comfortable guest lounge with WiFi and refreshments. Let us help you keep your vehicle running factory new.


It’s an exciting time for truck shoppers, especially if a brand new Silverado is on your shopping list. The completely redesigned 2021 Silverado 1500 is full of new technology and all the capability you need, even for the toughest, dirtiest jobs. If your tastes run more toward leather seats, Bose premium audio systems, and plush comfort, you’ll love the Silverado High Country or the upscale midsize Colorado ZR2.

You’ll find the entire Chevrolet pickup truck model lineup here at Richard Lucas Chevrolet. We have the biggest selection of colors, configurations, and trims around, just waiting for you to test drive and take home. We offer RICHARD LUCAS CHEVROLET competitive pricing, in-house financing, and a hassle-free buying experience. We invite you to view our entire inventory

Whatever you decide, you can relax knowing that when you buy from Richard Lucas Chevrolet, you’re getting a great price along with low finance rates and a long list of buyer benefits and extras. We include free multi-point inspections for the entire time you own your vehicle and access to loaner cars while your vehicle is in for service or repairs. Ready to buy a new or used Chevy? Call or visit Richard Lucas Chevrolet today. We can’t wait to be of assistance!


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